Wednesday, 17 November 2010

Email from Kevin - 'RE: Presentation'

Hi Rachel,

When we're usually redesigning a feature or section of the magazine, our first step is to research. Look at similar features (if they exist) from other sources. Look at fonts you like and have seen used. We build a mood board of inspiration for each section and then mention what we like about each aspect. This is usually presented to the design team and verbally gone through, too. WE do this the old fashioned way and cut out bits of mags and kinda make a collage.

From there, the elements we like/dislike inspire the design layout suggestions you come up with. We usually come up with 2-3 treatments of the feature or section to get a feel for what we like.

This is done electronically as pdf files.

Hope this helps?

Kevin

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